MyNYPD, Campaign NYPD that they turned against
It was a great idea well XXI century. Social Networking, hashtags, and user participation. But something went wrong. The NYPD him came the backfire. A Twitter campaign came against them and ended up showing police brutality of some agents.
"Since yesterday you can see on Twitter hair pulling, shaking or kicking"
The campaign in the social network of 140 characters looking extolling the image of the police in New York through an invitation to submit images of people and their relationship with the police force to their official Twitter account. The result?Thousands of snapshots of the brutality of the New York police.
This campaign aimed to bring and improve relations between the body and citizens and has met the goal of having an impact on social networks, but it has not done as expected.
Although friendly images between citizens and the body is also shared, the official account @ NYPDnews , received mostly photographs showing police exercising violence.
This campaign became a "trending topic" in the U.S. thanks to the massive participation of citizens in Twitter to the account of the police with the tag # myNYPD .
Thus, after the frenetic activity on Twitter yesterday, people today continue to share images of violence, as is the case of a citizen who teaches at a photograph a bruise on the eye, as claimed, a policeman stopped him.
Among the thousands of shared images can be seen brutal acts as a picture of a policeman who takes momentum to stick with the club a young black hooded.
"Often we play legal activities, although they look awful," said the head of the NYPD, Bill Bratton, in a press conference today.
Since yesterday you can see on Twitter hair pulling, shaking, kicking, or, to take another example, the image of a bloody 84 year old man while crossing the street after receiving a brutal beating, allegedly by a policeman.
A person 80 years is driven by police officers in New York. Photo sent by @ lightgood to # MyNYPD.
Besides images, irony and sarcasm rather than friendly comments accompanied the tweets in this communication campaign.
"Maybe you do not know, but the NYPD can help twisting the neck," said a Twitter user to upload a photo showing a policeman wringing the neck of a protester in New York.
A police crushed a man during a march in New York. Photo taken from @ toure on Twitter.
Bratton said the body will continue to ask the public photos and stressed that sometimes the pictures are not what they seem.
"The NYPD is creating new effective ways to communicate with the community. Twitter provides an open forum for exchange is uncensored and dialogue forum in the city," police said in a tweet yesterday at six in the evening, after that they had begun to send violent pictures.
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