176 flavors of Coke in one machine

Coca-Cola ( KO ) tries to escape the decline. It relies on the Freestyle machine, which celebrates five years on the market, to attract young people.

Birthday Freestyle, which offers 146 flavors mixable, has been hedged daily USA Today.

Touch technology, which allows you to dial a drink and blend flavors, is proving popular among young people. The best sellers are eg Diet Coke and Coke with raspberry with orange. The compilation of customer behavior prompted Coca-Cola to launch the Fanta brand, traditionally orange with a cherry flavor.

The result so far: about 19,000 units are installed in the United States, especially in fast food chains like Burger King and Five Guys. The restaurants are reporting beverage sales up 6 to 8%.

Coke does not indicate how the investment has cost, but she calls "one of the largest in terms of innovation" in its history.

The company tries to avoid decline. If the industry has annual revenues of $ 76 billion, sales volumes decreased by 10% in 2013.

Coca-Cola has stalled at the New York Stock Exchange, the title having won only 0.3% to U.S. $ 40.22 a year ago.